Drying is the oldest known method of preserving food. If you’re thinking of starting a dried fruits business, you have to be patient and dedicated because the investment decision is not one you should take lightly. You have to understand what is involved from the onset for it to be successful and profitable.
The first place to start is to do your research. It’s a good idea to see what the competition looks like. Find out what equipment you need and create recipes that not only taste good, but have a shelf life of at least two months. Click here to find out how to build a solar dehydrator. Try to make sure your dried fruit and nut mixes unique, and not just a blend that people can buy at any grocery store.
Once you’ve got your recipes, decide how you’ll sell your dried fruit. Will you open an online store, sell at flea markets, approach retailers…? Then, choose packaging. An inexpensive way to package them is with clear cello bags and twist ties. However, you can also use lined, paper tie tin bags, plastic containers, or take-out boxes.
To optimize the impact of your plan, it’s important to consider a distribution strategy.
Launch a website
It so easy to create a website these days. It could be information or an e-commerce site. Just ensure you include your contact details, clear photos of your products, information regarding your certification as a food manufacturer, and a list of places were people can buy your dried fruit.
Market your fruit
Marketing plays a central role in any business. However, when it comes to a dried fruits business, your ability to market your brand can be the deciding factor between barely making it and achieving stellar industry success. The easiest way to gain brand recognition is to sponsor giveaways on food blogs. You can also have your products sampled at craft fairs, send samples with orders and hand out samples at food markets (get permission).