Why Your Small Business Needs A Blog

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Most businesses in Zambia don’t have websites. You literally have to go door to door to find something. Then, there are those who are online, but are not blogging. Before we talk about blogging, lets first look at the difference between sales and marketing. Sales is the process of getting a customer to buy. Marketing on the other hand is how you position your product, find your customers, and decide how you’re going to reach them. This where blogging comes in. A blog is a place where you find your customers, feed them information and position your value.

If you’re running a small business, you’re probably running on a limited budget. Well, it’s time you consider starting and maintaining a blog. Blogging on a frequent basis is a relatively easy and inexpensive way to enhance your marketing efforts, drive traffic to your site, and attract more prospective customers.

9 reasons your small business needs a blog

1. Drive Traffic to Your Website

Someone out there is looking for information that you can provide that’s related to products you sell. Blogging is the best way to drive traffic to your website. What’s more, search engines also regularly look for the valuable and informative content to satisfy the user demand. So, get blogging and drive traffic to your website.

2. Improve your SEO/ SERP

When you have a website, you want people to find it. Otherwise, there’s no point in having it. Blogging helps you improve SEO – search engine optimisation and SERP- search engine result page.

3. Position your brand as an industry leader

A blog gives you the opportunity to create informative content for your users. And when you publish rich content, people take you as an industry expert. In other words, you become a dependable source of information and valuable advice.

4. Develop better customer relationships

Blogging helps you develop customer relationship. When you blog, you allow yourself to become an authority on your selected subject. By producing quality information that’s true and reliable in every blog, you are making sure that you can become that authority.

If you just don’t have the time to blog, contact us to do it for you at reasonable rates. Email: [email protected]

5. Customer Engagement

If you can really help people in solving a specific problem, then you get more customer engagement. This will help you get feedback directly which will in turn tell you a lot about your customer base.

6. Market Research

Blogging helps you perform market research. The search results show you not only which blog posts are more popular but, what posts people are viewing more. This is information you can use to the benefit of your business.

7. You Can Offer Promotional Material

Offering promotional products helps create brand awareness. The best place to offer promotional items is on a blog. This is especially helpful if you have an eCommerce site. It will also help you can keep your consumers coming back to check updated offers. However, don’t only post ONLY promotional offers because people will stop visiting your site.

8. Networking

For a small business owner, networking is an absolute necessity. Directly and indirectly, blogging helps to attract potential influencers within your specific niche. And generally, this comes with new opportunities.

9. Building Credibility

When you honestly share your valuable experience and advise, it helps you build credibility.  Furthermore, it enhances the buying tendency of your users.

If you just don’t have the time to blog, contact us to do it for you at reasonable rates. Email: [email protected]

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