When you call an insurance company to ask for a car insurance quote, the agent asks a few questions. They basically want to know you, where you live, where you work, your credit record… to assess your risk. You obviously can’t change certain factors they use to assess you, like your age, but you can.
One moment your site is running perfectly and the next, it’s completely shut down. Traffic drops and all the effort, time, energy and money you put in all goes down the drain. What’s more, you didn’t take insurance. Why did the hackers target your small website? Well, they didn’t.