How to Create a Small Business Website
If you’re a small business owner, you’re probably undecided about creating a website. With so many options available, It can get confusing especially if you’re technically challenged and this can make you procrastinate. Today, I’ll give you quick and easy steps you need to take to create a website for your business.
Creating your own stunning website shouldn’t be a difficult task. However, before you get started, you first have to figure out the reasons for creating the website. It’s also important to try and maintain a blog which help bring visitors to your site. Here are three steps any beginner can follow to create a website:
1. Choose a platform for your website
The first thing you need to do is choose the right platform for your website. This step completely depends on your budget. Below are three popular options but there are many others:
With this option, you can start with the free option. The websites are quick and easy to create and you don’t need coding skills to work with Wix. All you need to do is choose a template from the thousands they give you and make it your own. Once you’re comfortable with the platform, you can upgrade from as little as $4.50 and get a free domain for a year. We’ll look at domain names shortly.
Weebly is another popular and good option especially if you are a very busy person. Weebly offers a lot of customizable templates. The only difference with this option is that it will cost you a bit more, but is easier to use than most other options.
It’s better to create your small business website using WordPress because WordPress is an intermediate website development platform. Therefore, you will own the rights to the website unlike the two options above. However, you’ll have to be a little technical as it offers countless features and plugins to its users. The only difference with this option is that you’ll have to first register with a host. Most hosts also give a free domain in the first year. They also have free email hosting. You can email [email protected] if you need help setting up and we’ll gladly assist you at no charge.
2. Buy your website domain name
This is the second and most important step. Your domain name could be your business name. For example my domain name is www.smatfin.com. If you decide to use any of the three options mentioned above, you’ll be able to search for domain names that are available until you find one that suits your business. Most visitors choose .com when searching for websites so, try to use a domain ending with .com.
Tips for choosing a domain name, if your business name is already taken
- Use words in your domain name that visitors will use to search on the internet.
- Your domain name should not only be unique but easy to remember.
- Use your location to find unique URL.
3. Website Details
This is the most challenging part of creating your website. As you go through this process, try to keep your website and as simple as possible. The four essential pages every small business website should have are:
Your homepage needs to tell visitors what you have to offer at first glance.You can include what you do and the benefits of buying from you.
Ensure that all information regarding your product or services including membership and pricing plans is well defined on this page.
Add a bit of information about your business background on this page. Try to include your business history as well as some testimonies from your happy clients.
Make it easy for your customers to contact you. So, add your email address, phone number, and your social media handles such as Facebook, Twitter, Instagram accounts on this page.
Decide on Your Business Logo
If you’ve got a logo, ensure your website colors match your logo. If you don’t have a log, visist 99designs.com or fivver.com to get your logo done.
These three steps are meant to give you an overview of creating a website. Don’t hesitate to contact us should you require help.
All the best!