Gin-based popsicles to launch in spring

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JML Consulting will launch two gin & tonic popsicles – a G&T Classic and G&T Berry – in September this year. The demand for alcohol-based popsicles is out there and they want to make sure they stay ahead of the curve. The G&T Classic delivers all the subtle bitterness and juniper-driven notes of a classic gin-and-tonic, while the G&T Berry Infusion incorporates notes of blackberries, strawberries and blueberries to offer a rounded, slightly sweeter G&T experience.


Recyclable packaging

While the fully recyclable popsicle tube will feel familiar to fans of PJ Pops, there is innovation on this front too. The G&T Popsicles are the first popsicle tubes worldwide to be made out of more robust Tetra Pak material. This improved tube packaging will also be used in the next batch of PJ Pops that go to market in September.

While the elegant design of the PJ Pops reflected the history and romance of the Haute Cabrière estate in the Franschhoek valley, the new G&T Popsicles are presented in monochromatic packaging that reflects the urban energy of South Africa’s craft gin revolution.

The G&T Popsicles will be available in select Spar, Pick n Pay, Liquor City and independent liquor stores in the Western Cape, Gauteng, Limpopo and KwaZulu-Natal from early September. Recommended retail price is R27.00 per Popsicle (inclusive of VAT).

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