Why companies need to harness the power of online platforms

Across South Africa, SMEs are undoubtedly the driving force of the economy. They represent more than 98% of businesses, employ between 50% to 60% of the nation’s workforce and are responsible for a quarter of job growth in the private sector1. However, many of these organisations continually face the challenge of limited resources, expertise, and […]

Why Your Small Business Needs A Blog

Most businesses in Zambia don’t have websites. You literally have to go door to door to find something. Then, there are those who are online, but are not blogging. Before we talk about blogging, lets first look at the difference between sales and marketing. Sales is the process of getting a customer to buy. Marketing […]